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Promotional Tour:The product launch of Hit Me Energy Shots will sweep the country over a six-month period. Each city will require a 3-day stay. Black Lion has developed access to various television, radio and media outlets. In addition to the designated press days, we will also encourage long lead promotion and will provide promotional “giveaways” for local television and radio stations. The Hit Me Energy Shots promotional tour will have several press releases covering topics such as the quality of our product, the general concept and design of our packaging, and our charitable goals. A strong, relentless campaign will undoubtedly get us attention in all forms of media (print, television, radio, internet, etc.) and results will begin almost immediately. In addition to feature stories, we can deliver regular column items, mentions of Hit Me Energy Shots events, etc. We will develop promotions geared toward each individual media classification and literally create as much buzz as possible about the product. We will also research local events that are scheduled in the major markets and establish a Hit Me Energy Shots presence at each venue. We will maximize any and all appropriate cross-promotional opportunities that are available. We will explore diverse marketing and promotional opportunities – from county fairs to mall openings to movie premieres and concerts. The following is a list of the top Media Markets in the U.S.
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